PRIVACY POLICY Website Privacy Policy (the "Policy") tells you what personal information ("The Resort" or "we") or its service providers collect as part of your interaction with the website, including any information you submit to this website in connection with the your participation, if any, in the Identity Membership Program, (collectively, the "Website"), and how that information is used, shared, and protected. Information may be collected as part of: (i) fulfilling reservation or information requests, (ii) purchasing products, (iii) registering for the Identity Membership Program membership, (iv) submitting a job application, or (v) responding to communications from us (e.g., surveys, promotional offers, or reservation confirmations). We endeavor to collect information only with your knowledge and with your permission if necessary. The types of personal information that may be collected includes your name, home, work and e-mail addresses, telephone and fax numbers, credit card information, date of birth, gender, and lifestyle information such as room preferences, leisure activities, names and ages of children, and other information necessary to fulfill special requests (e.g., health conditions that require special room accommodations).

Please read this Policy carefully to understand what we do with the personal information that we collect as part of your interaction with this Website, and please also read our Terms of Use carefully to understand the terms and conditions governing your use of this Website. Please note that this Policy may change from time to time. Please check the policy each time you visit this Website for the most current version. This Policy concerns only this Website, and does not concern any other website, including websites to which this site may link.


When you browse this Website we do not collect personal information about you unless you provide it to us. This means that, with one exception, we will not know your name, your email address, or any other personal information about you just because you browse this Website. The exception is if you access the Website from a link in an email that we sent to you - in that case, we will know who you are based on information you previously supplied to us.

When you submit a request for information from us, we collect the personal information you choose to submit to us in the context of your request for information. While you can choose not to provide us with any personal information, or with limited personal information, as part of your request for information from us, if you do so we may not be in a position to respond to your request for information.

Please note that personal information that you provide when you visit this Website may be provided to and processed by third parties under contract with us. When your personal information is submitted to these third parties, we require those third parties to exercise reasonable care to protect your personal information and restrict the use of your personal information to the purposes for which it was provided.


We may use cookies to obtain information about you while visiting our web sites. A cookie is a very small text file that is sent to your browser from a web server and stored on your computer's hard drive. It assigns the computer with a unique identifier, which in turn, becomes your identification card whenever you return to this Website. Cookies are designed to save you time because they help us to provide you with a customized experience without you having to remind us of your preferences each time you return to our web page. The cookies we use are not designed to damage your files, nor can they read information from other files on your computer hard drive.

Our cookies are limited to this Website only, and are not designed to follow you when traveling on the Internet after leaving this Website. We track the usage of our web sites in order to better meet your needs and to help make it easier for you to find information in the future. Please note that in addition to our cookies, various third parties may also place cookies on your computer's hard drive. The Resort at Tapatio Springs is not responsible for the presence or absence of third party cookies, or for the technological capabilities or practices employed by third parties in connection with third party cookies.

If you would prefer not to have the benefits of cookies, your Internet browser can be adjusted to treat cookies in different ways. Depending upon the type of browser you are using, you may be able to configure your browser so that: (i) you are prompted to accept or reject cookies on an individual basis or (ii) you may be able to prevent your browser from accepting any cookies at all. You should refer to the supplier or manufacturer of your web browser for specific details about cookie security. However, you should also understand that rejecting cookies might affect your ability to perform certain transactions on our web sites and our ability to recognize your browser from one visit to the next.


Your personal information may be used for various purposes, including, but not limited to:

  • providing services such as processing a transaction (e.g., making a reservation, fulfilling a request for information, or completing a product order);
  • marketing and communications with you in relation to the products and services offered by The Resort, our strategic marketing partners, and other third parties; and/or
  • performing market research via surveys to better serve your needs, improve the effectiveness of our websites, your hotel experience, our various types of communications, advertising campaigns, and/or promotional activities.

Your permission to use personal information we collect from you via this Website in other ways will be implied from the nature of the service requested or transaction undertaken. For example, your permission will be deemed given for communications from us that are necessary to fulfill transactions and services that you request. We may also use your personal information for non-marketing purposes such as conducting statistical or demographic analysis. We may also combine personal information you submit to us with other generally or publicly available information to help us identify your preferences or interests or to help us match e-mail addresses with postal addresses.

If you do not want us or a third party to whom we have provided your personal information to use your personal information for marketing purposes, you may opt-out of such uses by notifying us in accordance with Section E of this Policy. Please note that opting-out will not prevent your personal information from being used for non-marketing purposes.

In the course of processing your information, it may be necessary to transfer your personal information to The Resort's third party service providers for the purposes outlined within this Policy. As a general practice, we do not sell, rent, or give physical possession of your personal information to third parties other than:

  • when we have received your consent to do so;
  • in situations where sharing or disclosing your information is required in order to offer you products or services you desire (e.g., a vacation package);
  • when companies or services providers that perform business activities on behalf of The Resort require such information (e.g., credit card processing, customer support services, market research administration or database management services);
  • in the event of a business transfer, such as those described below;
  • to comply with legal or regulatory requirements or obligations in accordance with applicable law or court order; and/or
  • in case of emergency such as to safeguard the life, health, or property of an individual.

If information is shared as mentioned above, we seek to limit the scope of information that is furnished to the amount necessary for the performance of the specific function. Unless otherwise precluded by legal process, we require third parties to protect your PII and abide by applicable privacy laws and regulations.


We have implemented technical, administrative, and physical security measures in an effort to safeguard the privacy of your personal information from unauthorized access or improper use. From time to time, The Resort will review our security procedures in order to consider appropriate new technology and methods to enhance our security procedures as new technology becomes available. However, you acknowledge and agree that despite our best efforts, no security measures are perfect or impenetrable, and your personal information may still be accessed and used by others without authorization in the event of a security breach.


You may unsubscribe from marketing e-mails from The Resort by clicking on the unsubscribe links in those e-mails. If The Resort receives an opt-out or unsubscribe request from you, The Resort thereafter (i) will not contact you directly with marketing messages about the products or services, and (ii) will not use personal information obtained from your use of the Website to contact you with marketing messages. Please note that if The Resort has shared your personal information with our strategic marketing partners, and other third parties, as described in Section C of this Policy, opting out or unsubscribing from marketing messages from The Resort will apply to marketing messages coming from The Resort only, and not to marketing messages coming from such third parties. To opt out of messages from our strategic marketing partners, and other third parties, please see such partners' or third parties' individual privacy policies and terms of use.


In the event that The Resort is acquired by (whether by sale of assets or ownership interests) or merged with a third party entity, we reserve the right to transfer or assign all of the personal information we have collected from you via our Website (including via any survey in which you have participated) as part of such merger, acquisition, sale, or other change of control. In the event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may not be able to control how your personal information is treated, transferred or used.


By using this Website, you agree to let us collect and use personal information per this Policy. In the future, we may change this Policy; we will post changes at this URL and note the effective date so that you are always aware of what information we collect and how we use it. If we decide to change our privacy practices, all changes will be reflected at this URL and the effective date will be posted so that you will always know what information we gather, how we might use personal information and whether we will disclose it to anyone. If we materially change our practices regarding collection or use of your personal information, your personal information will continue to be governed by the policy under which it was collected unless you have been provided notice, and have not objected to, this change.

This Policy was last updated on May 6, 2011.

How to Contact Us

If you have any questions about this Policy or would like to learn more about how we protect privacy, please write to us at 1 Resort Way, Boerne, TX 78006, or click the link below.